Sponsored by the SMC Associates.

or phrases that your potential customers enter into search engines like Google when looking for information.Keyword research is also necessary because tourism is a highly competitive industry.

It involves identifying the common words.your possible seed keywords can be:city tourswalking toursRome toursThings to do in RomeNext.Why?There are several reasons why keyword research is so important.

a keyword clustering) is one effective SEO strategy your tour or activities website can greatly benefit from.keyword research tools also give keyword ideas related to the one you entered.

especially in relation to your niche (in this case.

This will give you an idea of what travelers are interested in at the moment.Sometimes I have to remind people in power of the exclusionary messages they are sending when necessary accessibility accommodations are not provided.

(Photo by Josh Kaizuka)By ANNAKAI HAYAKAWA GESHLIDER.because of the new anti-trans legislation popping up in their states.

Photos by Kris Ikejiri (except where noted) Articles for you@media ( min-width: 300px ){.so the JACL rallies our allies to do a similar thing.